Advocate and promote the development of support services, education, and research for those affected by Alzheimer's disease or other dementia and their caregivers.

Services include confidential home or office visits, family support, training classes, Bereavement Group, Caregiver Education, Caregiver one-on-one counselling, Caregiver Support, Caregiver Support Group, First Link Navigation, In-Home Recreation, Minds in Motion/Social Recreation, Person living with dementia (PLWD) support group, PLWD Education, Public Education & Awareness.

Volunteer opportunities are available in a number of areas. Fundraising activities include the annual Soup's On in January, the IG Wealth Management Walk for Alzheimer's in May, and World Alzheimer's Day events in September. Memorial donations may be made at any time.