Communications Content Creator/Editor   
Canadian Red Cross - Simcoe Muskoka Branch, Simcoe Muskoka Branch
Simcoe County
• Create content for weekly internal newsletter  
• Research, write and edit stories for Red Weekly that highlight regional achievements  
• Interview volunteers, employees and clients for the purposes of creating profiles for Red Weekly 
• Works with staff on creating content for annual or one-time projects 
• Researches and writes content for projects that promote the Red Cross. This could include editorial content that accompanies an advertisement, social media content, program brochures, local communications messaging, etc.  
• Provide input on recruitment materials (e.g. posters, displays, brochures)  
• Supports the Communications Department during emergencies and fundraising appeals 
• Works alongside Communications staff members to create/edit content to support the Philanthropy and Communications Departments when on appeal  
• Assists in creating copy that positions the Red Cross as the charity of choice during fundraising appeals  
• Contributes to a healthy and safe working environment 
• Performs other duties, as required
Communications Media Team Member   
Canadian Red Cross - Simcoe Muskoka Branch, Simcoe Muskoka Branch
Barrie
• Act as a spokesperson in times of disaster and/or respond to local media inquiries  
• Uses provided key messaging to respond in a timely manner to media inquiries as a spokesperson on behalf of the Canadian Red Cross (this may be in times of a large disaster, smaller scale Personal Disaster Assistance responses, proactive media campaigns or other media requests) 
• Positions the Canadian Red Cross as the charity of choice during fundraising appeals 
• When appropriate, connects media with other spokespeople who are content experts within the organization  
• Provides guidance and coaching to other spokespeople on key messaging 
• Supports the Communications Department with media training  
• Proactively pitches story ideas to the media to promote Red Cross services and programs  
• Working with Communications staff for direction, creates proactive media pitches based on activities in the communications calendar and participate in garnering media coverage for Red Cross programs in their region 
• Has a good understanding of the local media environment and topics of interest 
• Contributes to a healthy and safe working environment 
• Performs other duties, as required